“No church halls, no plastic cups”.
Real bars, real glassware, real volumes and real environments.

Product Testing

There are four steps to success: first, excellence in logistics and quality control. Second, good survey design so that consumers drink realistic volumes responsibly. Third, use consumer friendly language. And finally, find the right story in the data and compare the results with appropriate benchmarks and wider knowledge of the industry.

Product Testing
FOUR STEPS TO SUCCESS:Product testing the Cardinal way

100+ TESTS:

In the last 5 years across all categories providing benchmarks for comparison.


Liquid profiling, margin improvement (ABV reduction), claims, packaging adjustments and concept fulfilment.


Ales, lagers, spirits, pre-mixed drinks, juices and even fish and chip dinners!


Paris, Amsterdam, Milan, Hamburg – Shepherd’s Bush and Watford – all in the last year.


Pre-recruited Product Tests

Private bar environments, fully managed by the expert and experienced Cardinal test team.

Rapid Tests

Approaching customers in situation for in-bar product tests with lower sample sizes, shorter questions and fast data turnaround.

Central Location Tests

Near to main streets and thoroughfares.

Food Tests

In-pub testing of full meals, rather than samples, mirroring the dining occasion.

Claims Tests

Unequivocal data to support your trade and consumer claims – the “8 out of 10 drinkers…” approach.

Qualitative Support

Get the most out of respondents that are already there by talking to them after the test, useful for concept fulfilment, positioning and packaging insight.