We’ve always got an opinion. Below are some examples of our thinking and our published output.

Our Views

  • CLAIMS RESEARCH

    An introduction to claims research – ideas and potential approaches.

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  • WHY CONSUMERS READ SIGNALS NOT SIGNS

    What a pub looks like from the outside is important because it tells customers what to expect inside.

    There is a pub near me that re-opened six months ago. It used to have a dodgy reputation. Now it’s got a new name and a new look. When you go in it has great brands, the staff are friendly, it’s comfortable and clean. The food looks good.

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  • IMPORT OU NON

    ‘It’s a global market place, mate. Volkswagens aren’t all made in Germany; these Armani jeans aren’t made in Italy’

    There’s always a small frisson of excitement when I put that first pint to mouth and I know it’s travelled.

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  • 6 THINGS PUBS LEARN FROM COFFEE SHOPS

    ‘A coffee can cost nearly £3 a cup in their shops but I don’t hear them complaining about the cost of a jar of coffee in supermarkets. And they are often located in prime high street locations, stations and airports with high rents. At a time when money is tight, people don’t seem to be cutting back on their mid-morning latte’

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  • WHAT DO WE WANT MODERN PUBS TO BE?

    ‘It’s probably not enough to say we have brands and products that no-one else has, they need to be served in an engaging way and in an engaging environment’
    If year zero for pubs was tomorrow what would they be like?

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  • IDEAS FOR WOMEN AND CASK BEER

    I went to the East Anglian Beer Festival in Bury St Edmunds last weekend. It was well run and well attended. So much so that when I was there on the third day of four many of the beers were already sold out.

    What most surprised me though was the high proportion of women at the event. I would estimate 25-30% of people there were women. Of all ages, some with males partners, others in mixed sex and all women groups. All happily drinking cask ale.

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  • TOWARDS RESPONSIBLE ON TRADE ACTIVATION

    ‘Speak to fewer people but say a lot more’

    Why on trade brand promotions have the potential to build brands and drive volumes

  • DRIVING FOOTFALL IN THE ON TRADE

    Revitalising customer growth and retail innovation in the licensed trade

    It’s all about attracting in new customers and making them come back again

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  • ON TRADE TRENDS

    ‘Whilst consumers do not seem to be spending less when they go out, they are going out less frequently’

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  • HYBRID OUTLETS

    Spotting what’s around the corner in terms of new outlet styles
    requires an understanding of the dynamic of retail evolution.

    Licensed retail evolution follows a similar adoption curve to brands, with the genesis of new ideas among a tiny minority progressing through early adoption towards the ultimate mainstream market.

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  • NO CHURCH HALLS, NO PAPER CUPS

    Liquid testing in the age of responsible drinking

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