More influential outlets, although in the minority in any market, are disproportionately useful in brand management terms.
OUTLET MAP:Quality, influence and the flow of adoption
Session ‘energy levels’ in an outlet are also important in shaping consumer comprehension of brand activation, whether that be printed communications of staff recommendation.
SCOPE OF CONSULTING SERVICES
- Outlet segmentation and targeting
- Objective outlet segmentation simple processes to classify outlets in field
- Understanding what drives (and how to measure) brand advocacy
- Influencing adoption at different points in the lifecycle
- Understanding new brand likely lifecycles – Firestarters or Slow Burners
