Immersed and expert
Clients look to us for expert advice on the leisure channel and researching within it. We’ve been doing this for a long time – since 1986!
Practical, imaginative, commercial, adventurous
The channel is complex and dynamic. Researching in it is often tricky, but we’ll always find a way. We are multimethod, but not method led – this is not about pre packaged ‘method brands’, it’s about finding a solution that suits the issue to be addressed.
Talking to the trade, consumers and super consumers (staff) all the time
Three key audiences – we’ll include them all if we can!
A close team
A tight and nimble team of five in the office, with specialist support network of consultants (including ex-publicans, bar owners and so on) and a dedicated field resource.
The Bar Flyer on trade field research team
Light of foot, keen of eye, hard working and empathetic to all levels of the trade and your consumers. Blue-rinsers need not apply.
Part of HPI Research
The Mother Ship. Cardinal is owned by HPI Research, communications and branding research specialists.