" Thank you for the presentation today - my fears about Quant research being too statsy for marketeers were completely unjustified - what do I know! The team were all really positive - they thought it was really insightful and our marketing director said it was the best presentation he'd ever seen. ”
Consumer and Marketing Insights Manager - International Spirits Company
Some questions we could help you answer:
How effective is your promotional activity?
How is your brand faring in different types of outlet?
Your new brand has been in the market for four weeks now: Who is buying it? Who isn't?
What elements of the marketing mix are working better than others?
Does your brand have short or long term potential?
Why are sales low when the research said the brand would be flying off the shelves?
Does your brand stand out at point of purchase?
Will your brand loyalists notice that change to the product spec you are thinking about?
Does your brand drive outlet traffic?
Is your point of sale consistent with consumer perceptions of your brand?
What do buyers and marketeers at multiple pub groups and grocers think of your brands and your company?
What do consumers and licensees think about that new idea you had?
Why is one of your competitors growing market share?
Which liquid is sessionable to your target market?
Do consumers agree with your expert taste panel that the new liquid is the same?
What can be achieved by experiential marketing activity at music festivals and in pubs and bars?
Does your packaging and font communicate desirable brand values?
